Impactful.
I was reading an article about marketing today, and I saw this horrible word again.
I commonly see other resume gurus using this term in their articles (often claiming a background in marketing or sales of course) and consequently, I am seeing it more and more on resumes that are sent to me for review.
Let me ask you this. What do you think of when you hear “impactful”?
I personally think of a bad tooth that needs a dentist. I also get a bad image in my head about being constipated.
Here are more appropriate words to use (less likely to gross out the reader).
- Influential
- Significant
- Compelling
- Effective
- Powerful
By the way, I am not alone here. I found a few other people that share the same distaste for that word as I do.
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